Spotify Technology (NYSE: SPOT) signed a highly sought after sponsorship with Riot Game’s League of Legends.” Spotify is going to be the premium acoustic service provider for all LOL articles.

Everything you Need To Know: According to Variety, Spotify signed its very first worldwide paid sponsorship price to gain access to the massive fan base of “League of Legends.” The multi year sponsorship will club heavily on content on around the League of Legends World Championship in Shanghai, China (Sept. 25 to Oct. thirty one).

A nine-part podcast known as Untold Stories: Top Moments From Worlds will be featured on Spotify along with playlists and a glimpse at the brand new planet anthem for the championship.

Why It’s Important: Last year’s League of Legends World Championship had 21.8 million common viewers. Spotify is going to get banner positioning during LOL broadcasts. On Spotify, LOL’s path are listened to five million times a month.

Spotify has been concentrating on expanding the podcast business of its. The business enterprise has 299 million monthly active users and 138 million premium members. In the next quarter, 21 % of MAUs listened to podcasts.

What is Next: Spotify is going to launch The Joe Rogan Experience podcast as a platform exclusive in September. The company is actually forecasting experiencing 328 million to 348 million MAUs by the conclusion of the fiscal 12 months.